Thousands of people attended the 7th annual Black Joy Parade as it wound its way through the streets of downtown Oakland on Sunday.
Black Joy Parade is a nonprofit based in Oakland that celebrates the Black experience and community’s contribution to history and culture with its signature parade and celebration, partnerships and events.
The parade and celebration were founded by Elisha Greenwell and Amber Lester in 2018 when the first one was held. The event was born from the marches and protests of Black Lives Matter and the Occupy movement to a community fighting for social justice, drawing participants and spectators from diverse backgrounds to join in the celebration.
The spirited procession traveled along Franklin Street for about five blocks to end at 19th and Franklin streets, where the accompanying festival took place.
Food and drink stands were sprinkled throughout the area so attendees could grab refreshments and explore the more than 200 Black-operated vendors featuring handmade arts and crafts. Family activities were held at the Lil Joy area for kids and Games n’ Grooves, and there was also a Healing Village.
The Black Joy Parade Stage at 20th Street and Webster Street, and the Diaspora Stage near 21st Street and Franklin featured local musicians and DJs throughout the day.
The parade aims to uplift and empower the Black community while also fostering unity and solidarity among its members and allies. It intends to be a joyous occasion that highlights resilience, pride and cultural richness.
Performers with the Prescott Circus Theatre, of Oakland, participate during the 7th Annual Black Joy Parade in Oakland, Calif., on Sunday, Feb. 25, 2024. (Jose Carlos Fajardo/Bay Area News Group)
Emarie Slocum, 4, of Oakland, smiles as she watches the parade from the shoulders of her father Rahshad Slocum during the 7th Annual Black Joy Parade in Oakland, Calif., on Sunday, Feb. 25, 2024. (Jose Carlos Fajardo/Bay Area News Group)
A performer with the Prescott Circus Theatre, of Oakland, juggles during the 7th Annual Black Joy Parade in Oakland, Calif., on Sunday, Feb. 25, 2024. (Jose Carlos Fajardo/Bay Area News Group)
Parade audience members watch parade participants during the 7th Annual Black Joy Parade in Oakland, Calif., on Sunday, Feb. 25, 2024. (Jose Carlos Fajardo/Bay Area News Group)
A member of the Scraper bike team rides his bike during the 7th Annual Black Joy Parade in Oakland, Calif., on Sunday, Feb. 25, 2024. (Jose Carlos Fajardo/Bay Area News Group)
A young girl plays with her hair as she awaits the start of the 7th Annual Black Joy Parade in Oakland, Calif., on Sunday, Feb. 25, 2024. (Jose Carlos Fajardo/Bay Area News Group)
Parade audience members wave Black Joy Parade flags during the 7th Annual Black Joy Parade in Oakland, Calif., on Sunday, Feb. 25, 2024. (Jose Carlos Fajardo/Bay Area News Group)
Dancers with the Estrelas do Samba perform during the 7th Annual Black Joy Parade in Oakland, Calif., on Sunday, Feb. 25, 2024. (Jose Carlos Fajardo/Bay Area News Group)
A woman aboard the float for the Afro Comic Con acknowledges the parade audience during the 7th Annual Black Joy Parade in Oakland, Calif., on Sunday, Feb. 25, 2024. (Jose Carlos Fajardo/Bay Area News Group)
