For the third time in the past four years, the Santa Cruz Warriors was named the G League Franchise of the Year.
The Warriors’ affiliate has now won the distinction four times since the award began in 2017-18. The honor is determined by a vote among league executives, evaluating based on three core pillars: “compete with intensity, lead with integrity, and inspire play.”
“The Warriors are honored to accept the Franchise of the Year recognition for the fourth time,” Santa Cruz Warriors president Chris Murphy said in a statement.
“This award is a celebration of our collective effort, dedication and synergy as a team, and we are honored to share this recognition with the entire Santa Cruz community.”
Nicholas Kerr, Steve Kerr’s son, served as head coach for the first time after three years as an assistant. The Sea Dubs went 31-19 overall, the third-best record in the league. The Stockton Kings, Sacramento’s affiliate, eliminated Santa Cruz in the G League Western Conference Semifinals.
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According to the team’s press release, Santa Cruz finished first in the league in both ticket sales and partnership revenue, setting a new league record for the latter. The Warriors closed out the 2023-24 regular season with an 18-game sellout streak.
The Warriors brought several G League players up to the NBA, including Pat Spencer, Lester Quinones, Usman Garuba and Gui Santos.
