Disneyland to restart Magic Key sales

Disneyland to restart Magic Key sales

The on-again and off-again sale of Disneyland annual passes will soon be restarting once again as the Anaheim theme park prepares for the debut of Tiana’s Bayou Adventure and a yearlong 70th anniversary celebration.

Disneyland announced on Wednesday, Oct. 9 that Magic Key sales will restart later this year. A specific on-sale date will be announced on the Disneyland Magic Key social media channels.

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Magic Key annual passes last went on sale in March with all sales paused in June.

Disneyland increased Magic Key prices on Oct. 9 while sales of the annual passes remained paused.

Here are the new Magic Key prices with the cost increases:

Inspire pass: $1,749 (6% increase)
Believe pass: $1,374 (10% increase)
Enchant pass: $974 (14.7% increase)
Imagine pass: $599 (20% increase)

Disneyland killed its original decades-old annual passholder program during the COVID-19 pandemic and unveiled the new Magic Key replacement in August 2021. Within a few months, the Magic Key tiers began selling out.

Since then, Disneyland has restarted and paused Magic Key sales several times. The lowest-priced Imagine pass for Southern California residents tends to sell out first — sometimes with hours of going on sale. The higher-priced Magic Key passes can remain on sale for weeks or months — with the online sales window always closing without notice.

Disneyland Magic Keyholders will enjoy 50% discounts on the $32 Lightning Lane Multipass line-cutting service between Jan. 6 and Jan. 31.